Shades of India Crafts Pvt. Ltd., Mumbai
Communication Designer
1 Month | November 2019
Visual campaign for Festive ’19 Jugni Collection
Directed Home Product Shoot
Designed Coffee Table Book & Calendar
At Shades of India, a renowned handcrafted textile and fashion brand, we played a key role in shaping the Festive ’19 Jugni Collection campaign. Working as a team of three designers, we contributed to the visual storytelling, ensuring a seamless blend of photography, publication design, and marketing materials.
A major part of our role involved directing and executing a home product shoot, capturing the essence of the collection with a refined and artistic approach. We also designed a coffee table book and a calendar, transforming the collection’s narrative into elegant, print-ready formats that enhanced the brand’s seasonal showcase.
Using Adobe Photoshop, Illustrator, and Lightroom, we developed layouts and imagery that maintained brand consistency while engaging the audience. Our work was featured on Shades of India’s Instagram, amplifying the reach of the campaign and reinforcing the brand’s visual identity.
Skills of Tools
Design & Branding: Visual Storytelling, Publication Design, Marketing Collateral
Photography & Production: Art Direction, Product Photography, Editorial Design
Marketing & Strategy: Campaign Design, Brand Consistency, Print & Digital Asset Development
Tools: Adobe Photoshop, Illustrator, InDesign, Lightroom