Why
AMPM was founded with the idea of delivering indulgence in every bite—offering rich, flavorful muffins packed in beautifully crafted jars. To establish a strong and memorable brand identity, they needed a visual language that reflected their commitment to quality, freshness, and delight.
How
The branding and packaging were designed to capture the essence of AMPM’s all-day indulgence. The logo was crafted to embody warmth and a premium feel, while the muffin jar packaging was developed to balance elegance with practicality. Aesthetically pleasing, yet functional, the design aimed to create an experience—turning a simple jar of muffins into a gift-worthy product.
What
Logo Design: Created a distinctive and recognizable logo that resonates with the brand’s personality.
Packaging Design: Developed elegant yet practical jar packaging that enhances product presentation and reinforces brand identity.
Visual Cohesion: Ensured that branding elements worked seamlessly across different touchpoints, creating a consistent and high-end feel.
