Why
Anahat was born out of a vision to blend the richness of Indian textiles with the effortless charm of Western silhouettes. The brand needed a distinct identity that not only celebrated heritage fabrics but also resonated with a modern, fashion-forward audience.
How
To create a compelling brand presence, the visual identity was designed to embody elegance, versatility, and cultural fusion. The branding elements were crafted to reflect the harmony between traditional craftsmanship and contemporary fashion, ensuring a sophisticated yet approachable aesthetic.
What
Branding: Developed a refined and memorable brand identity that captures Anahat’s ethos.
Visual Direction: Created a cohesive visual language that aligns with the brand’s fusion of Indian textiles and Western styles.
Aesthetic Consistency: Ensured that the branding, packaging, and promotional materials maintained a modern yet culturally rooted appeal.
