Why
Ribbons and Balloons, a well-established bakery brand in India, aimed to enhance its visual communication across multiple touchpoints. With the opening of a new outlet and seasonal campaigns, they needed consistent and engaging designs to maintain brand recall and attract customers. The goal was to create cohesive, visually appealing, and functional designs that aligned with their brand identity while catering to different marketing needs.
How
To ensure consistency, I maintained a strong brand identity across all designs while adapting to various formats—print, digital, and packaging. The approach included:
Designing promotional materials (pamphlets, hoardings, kiosks) to boost awareness for the new outlet.
Creating seasonal and festive campaigns (Diwali & Halloween social media posts, Cake of the Month creatives) to drive engagement.
Developing packaging and product communication (chocolate box, cellophane wrap, hamper card, Pull Me Up Cake instruction card) to enhance the customer experience.
Ensuring each piece aligned with the bakery’s warm and celebratory brand tone while maintaining clarity and visual appeal.
What
The final set of deliverables included:
✔ A pamphlet to introduce the new outlet and its offerings.
✔ Hoardings & kiosks for high-visibility promotions.
✔ Engaging social media designs for Diwali, Halloween, and Cake of the Month campaigns.
✔ Elegant packaging elements, including a chocolate box, cellophane wrap, and hamper card.
✔ Functional instruction & decor cards for the Pull Me Up Cake, ensuring clarity in customer experience.
