Why
Woman With Wings is a platform dedicated to empowering women by sharing inspiring stories of breakthrough moments, growth, and resilience. The goal of the logo and poster design was to visually represent the essence of this platform—celebrating the journeys of women who overcome challenges, break barriers, and inspire others. The design needed to evoke feelings of strength, empowerment, and connection, while remaining inclusive and welcoming to a wide audience. The poster was intended to promote the platform’s mission and events, while the logo was to serve as a symbol of women supporting women.
How
The design process included:
Logo Development: Crafting a logo that visually symbolized the strength, freedom, and wings of empowerment, connecting with the idea of women “breaking the glass ceiling.” The logo’s elements reflected both elegance and power, aligning with the platform’s vision of inspiring and celebrating women.
Symbolism: Incorporating imagery of wings to symbolize freedom, empowerment, and transformation, central themes for the platform. The logo aimed to be simple yet dynamic, ensuring versatility across multiple platforms and mediums.
Poster Design: Creating a poster that communicated the core mission of Woman With Wings while encouraging women to share their stories. The design used engaging visuals and typography that aligned with the empowering tone of the platform. It was designed to be eye-catching, with space for event details and information on how to participate in the platform’s initiatives.
What
The final design features:
Logo:
Symbolism of Wings: A minimalistic yet powerful depiction of wings, representing empowerment, freedom, and the limitless potential of women.
Typography: Clean and modern fonts, chosen to complement the logo’s dynamic look while remaining professional and accessible.
Poster:
Event Promotion: A visually impactful design that highlights the themes of the platform, such as “Breaking the Glass Ceiling,” “Growing Up Once Again,” and “Inspiring Stories.” The poster includes placeholders for event details while keeping the focus on the emotional and empowering aspects of the stories shared by women.
Inclusive Messaging: The design includes empowering language that invites women of all backgrounds to participate and share their stories, while also encouraging potential moderators to contribute without fear of judgment.
